When you least expect it--expect it

Well here we are at the beginning of springtime. Sporatic termite swarms are occurring all over the country. As I was sitting in my den watching a bit of the race in Martinsville this past Sunday afternoon, I received a call from an old friend and business associate. He was frantic and he tells me that there are thousands of these little ant looking things with wings crawling all over his upstairs bedroom. I thought that it might be a little cool for swarmers. He said "What do I do Calvin?" I told him to open the window and let them out so somebody else can get termites too. Then I gave him the names of a couple of PMP's in his area to call. (my customers of course).
The point of all of this is that one doesn't know when things are going to happen in this business. Scientists and experts tell us a lot about what to look for and what to expect with pest activity. But as they say, when you least expect it-- expect it. We need pests because that's just the business that we are in. It seems that we are always being pleasantly surprised or disappointed. So, what are we to do?
We prepare, we learn, we take care of our customers, we take care of our employees, we market as aggressively as possible and we honor our obligations. In other words, we do everything possible to make people want to be our customer when they need us.